Euroflora is an international plant and flower exhibition recognized by AIPH, International Association of Horticultural Producers. The exhibition thrives on the participation of exhibitors from Italy and abroad, belonging to some prevalent categories: horticulturalists, with individual or collective participations usually coordinated by the Regions and Chambers of Commerce, floral designers, parks, botanical gardens, Municipalities and Foreign Countries that promote the specificities of the territory and their own productions through the creation of real gardens.
The first edition dates back to 1966, set up in the Genoa exhibition centre where it took place every five years until 2011. In 2018 and 2022 it took place inside the Parks and Museums of Nervi, a landscape complex overlooking the cliff formed from the union of three historical parks subject to landscape and architectural constraints that have preserved their beauty and integrity while being open to the public every day. The 2025 edition, the thirteenth, is a return to the future. The event returns to the areas of the former trade fair district, transformed by a major urban regeneration project designed by architect Renzo Piano.
The location in the Waterfront allows Euroflora to be reborn thanks to new spaces on the waterfront – including the new urban park of 30 thousand square meters and a floating pathway in the marinas – with a broadening of the event’s contents and references. Starting from the rarities and excellences of all horticultural productions, Euroflora fully embraces the themes of landscape architecture, species conservation, respect for the environment and environmental sustainability. A visit to Euroflora is emblematic of a lifestyle that looks to green tourism, to the presence in the territory of parks, trekking routes, cycle paths in combination with local excellence in the artistic, cultural and food and wine fields.
For more info please visit euroflora.genova.en
Convention Bureau Genova offers free hotel booking support in hotels in the city that guarantee the best quality standards and the best rates available on the market at the time of booking.
Each participant can make the reservation through the links indicated, without any right of intermediation.
For more information, the CBG office is at your disposal.
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tel. 010 576 1975